
The irony of a portfolio is that it's your current performance that counts, not your past performance.
This website is just a track record.
I'm a copywriter with ten years of experiences in ad agencies like Wieden & Kennedy, TBWA\ Media Arts Lab, and the Brewhouse — where I've created campaigns for brands like Apple, Airbnb and Audi, helped write for children's museum exhibits and games — as well as worked with a storytelling startup to help create card games for mental health.
I like how waiters and waitresses have a spring in their step as soon their shifts are about to end.
I feel uncomfortable sitting in a room with white lighting, especially when it’s daytime.
I don’t like people taking pictures of me because most of the time I don’t even feel like a person. But I’m learning to tolerate myself.
I try to make worthwhile stuff, and that stuff only comes after a long internal struggle — because it’s the stuff nobody’s talking about.
I think being a writer means thinking about everything without ego — straplines, long copy, captions, body copy, scripts, comic strips, cocktail names, billboard ads, restaurant names, print ads, exhibit descriptors, reels.
I've written films, outdoors, cocktail names, comic panels, social reels, exhibits, games — I like variety in my work and career.
There are times when I think I shouldn’t take being a writer so seriously, I’m doing fine. You’re probably doing fine too. There are also times when I think I haven’t done enough lately, and I get fired up in a jiffy.
What I mean to say is, I’m calm and yet dissatisfied everyday. It just depends on the time of day. Until I'm happy with putting my name on it.
Education
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Awards
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Exhibitions
Solo
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