Airbnb x That's why I Airbnb


 

Airbnb India’s first big integrated campaign was all about telling Indians to break from the invisible shackles of conformity, showcasing people doing things their way regardless of what anyone in society thinks of them.

In our first film, the Govandes, a homeschooling family, travelled to an Airbnb in Goa, and found freedom to be themselves there.

Our second film featured Malvika and Karuna, a couple who run a wedding planning collective,

travelled to an Airbnb in Berlin, where they could be themselves, together.​